Victor Hasselblad wanted nothing more than to make the finest cameras ever produced, to provide the tools that enable photographers to capture their vision and share it with others.

 

East Ellum Digital’s House of Victor is the first and only Hasselblad digital dealer in Texas.  We continue the Hasselblad promise with solutions for every photographer.  We have the most competitively priced Hasselblad digital products available and provide the best service and support.

 

We are a full service dealer offering sales consultation, advise and training for all Hasselblad cameras, digital backs and software.

 

Because of our commitment to offering you a real world solution, we have in house the latest Hasselblad digital cameras and a wide variety of lenses and accessories. We believe your demonstration should be realistic and reflect the way you work.

(From HasselbladUSA.com)

 

A Hasselblad camera is the tool with which you build your successful career to begin with.

 

There is never any time like the present to start building for the future. And if you think 35mm is good enough for this stage of your career, then you’d better hope that your clients are also willing to settle for “good enough”. The best clients, however, are almost never willing to settle for “good enough”. And why should they, when there are photographers out there who can provide the best? And providing the best is what Hasselblad and the new H5D are all about.

 

The next step in the evolution of the world renowned Hasselblad H System, the Hasselblad H5D provides a powerful addition to any photographer’s toolbox and provides you with the competitive edge you need in today’s crowded marketplace. The H5D features Hasselblad’s legendary image quality, a new stylish and more compact design, an updated lens line, new electronics, improved AF precision and speed, increased stability and performance, and a range of other new camera functions and improved features, including:

 

   New HCD 4.8/24mm lens

   New Macro Converter

   More accurate focusing with True Focus II

   New Immediate Focus Confirm

   New print ready Jpeg files

   New compressed multi-shot RAW files for faster and smoother   

      workflow

   New Camera Configurator

   Larger and more ergonomic buttons

   Larger, easier to read display style

   Updated Graphics User Interface

   More programmable buttons

   New and improved weather sealing

   New and faster processors implementing Hasselblad Image   

      Processing Architecture

   And more.